Spotlight Story #2

Powering Global
Ambitions with Purpose

TVSM is accelerating its journey as a global mobility leader with a sharp focus on EVs, premiumisation of its brand and products, and building strategic partnerships. This strategic direction is supported by TVSM’s leadership in ICE and EV innovation, its growing global recognition, and diversified network that now spans five continents. FY 2024-25 marked a transformative year as the Company deepened its presence across regions, riding on technology leadership and a steady focus on sustainable mobility.

90 +

Countries where TVSM's products are sold

24%

Contribution of exports to the Company’s revenues

Building the Global Mobility Ecosystem

TVSM's international growth strategy is anchored in three powerful pillars


Forging global collaborations for distribution and technology


Building a premium and future-ready product portfolio


Expanding its footprint through targeted acquisitions and market-driven investments

At the heart of this vision lies a determined push to make EVs the cornerstone of TVSM's global play, positioning India as an export hub for sustainable mobility solutions. This strategic direction is supported by TVSM's leadership in ICE and EV innovation, a growing global brand recognition and love, and a diversified network that now spans over 90+ countries.

The Company’s investments in product development, EV technology, and premium offerings are complemented by its tie-ups with local partners in key geographies. TVSM's enduring partnership with BMW Motorrad continues to shape advanced R&D, a major highlight of the reporting year being the global rollout of the co-developed electric BMW CE 02. The alliance has also unveiled the BMW 450 GS and is advancing a pipeline of super-premium models and cutting-edge technologies.

TVSM's acquisition and revival of the iconic Norton Motorcycles and ownership of Swiss e-bike companies like SEMG and EGO Movement are testament to the Company’s premiumisation and global ambition. With expanding manufacturing capabilities both in India and Indonesia, and a Global Capability Centre that is in the process of being set up in Dubai to strategically grow in the Middle East and Africa, the Company is laying down the infrastructure for long-term international scalability.

A YEAR OF DYNAMIC GLOBAL EXPANSION

Global Highlights

1.09 Mn

Two-wheeler exports in FY 2024-25, increased from
1.01 Mn in the previous year.

4 Mn+

Customers across 50 countries bought the rugged and versatile HLX series

22.8%

Y-o-Y increase in two-wheeler exports, with Africa and LATAM leading the growth

TVSM has made a decisive entry into Western Europe through distribution partnerships in France and Italy.

  • At Lyon’s Salon du Deux Roues, TVS showcased its premium EV and ICE range — including the iQube S, TVS X, and Apache 310 series — marking the beginning of its European journey with partner Emil Frey
  • Italy saw TVSM's launch of advanced models across both electric and ICE categories, as well as e-bikes

TVSM continued its ASEAN push with the following:

  • Showcasing the iQube at the Makina Motoshow in Manila, reinforcing its sustainability-focused urban mobility agenda
  • In Sri Lanka, it expanded the EV lineup with the launch of the iQube 2.2 kWh battery variant in three configurations and six colours
  • Through its Indonesian facility, TVSM is strengthening EV penetration in ASEAN markets, where advanced testing and localisation are already in motion
  • A key highlight was the inauguration of a $6.5 Million assembly plant in Egypt in collaboration with Ezz LCV, aimed at assembling the Apache RTR, XL 100, and HLX models
  • In Morocco, TVSM partnered with Hindi Motors to bring models like the Apache 160/200, Ntorq 125, and Raider 125 to local consumers
  • TVSM established a wholly-owned subsidiary in Dubai — TVS Motor Company DMCC — to support business development, aftersales, and parts distribution across the Middle East and Africa
  • TVSM made a notable impact in Colombia by launching the Apache RTR 310, strengthening its high-performance segment
  • In Mexico, it unveiled the TVS King Duramax Plus and King Deluxe Plus three-wheelers in partnership with Motomex