The TVSM pavilion was a magnet for innovation, featuring several industry-first concepts. Among the highlights was the unveiling of the world’s first CNG scooter, the TVS Jupiter CNG, offering bi-fuel flexibility and ultra-low running costs, redefining eco-friendly commuting. Also grabbing headlines was the TVS X, the first Android Autopowered electric scooter in India, developed in partnership with Google. This marks a pivotal moment in connected mobility, offering a seamless and smart riding experience with real-time navigation and infotainment.

Futuristic Innovations

TVSM's display also emphasised urban and last-mile mobility with the TVS Concept EB1, a futuristic electric bicycle that is rare-earth magnet-free and fully connected, and the TVS King Electric three-wheeler, an advanced, spacious EV solution for shared mobility.

TVSM also presented future concepts of existing models such as the TVS Vision iQube, TVS iQube ST 2025, and TVS X NFE (Nacht Fury Edition) — each packed with next-gen features like voicecommand interaction, customisable interfaces, geo-fencing and even onboard drones.

Pushing the Boundaries

The expo also saw TVSM showcasing the Norton V4CR, a powerful café racer combining artistic design with modern engineering, signalling the Company’s investment in premium motorcycle segments for both local and international markets. Further pushing performance boundaries, TVSM displayed the TVS RTSx, a Supermoto beast with a new 300cc engine tailored for versatility across terrains. The Company’s TVS Racing division reaffirmed its innovation leadership by displaying EV race machines and Dakar-ready models, celebrating its pioneering spirit in motorsports.

A Matter of National Pride

The expo also served as a vibrant platform for TVSM to promote artistic custom motorcycles, such as the Ronin Rann Utsav edition, which beautifully fused Indian craft traditions with modern design. Meanwhile, a comprehensive collection of accessories and merchandise — from riding gear to Bluetoothenabled helmets — reflected TVSM's expanding lifestyle ecosystem.

From sustainable technologies to cultural storytelling and high-performance engineering, TVSM proved that it is not just building vehicles, but also shaping the future of mobility. The presence of dignitaries like Union Minister of Road Transport and Highways, Mr. Nitin Gadkari, Union Minister of Heavy Industries, Mr. H.D. Kumaraswamy, and Minister for Industries, Investment Promotions and Commerce, Government of Tamil Nadu, Dr. T.R.B. Raja, underscored the national importance of this effort.

Norton Gears Up for a Comeback

For the second year in a row, a reinvigorated Norton Motorcycles sped up the Goodwood Hillclimb at the iconic Goodwood Festival of Speed in July 2024. TVSM’s five-year ownership of the iconic British motorcycle maker was marked by the fulfilment of orders from customers of the previous company, with vehicles born out of the re-engineered Commando and V4 platforms. This marked a significant turning of the page before the 126-year-old brand embarks on a fresh journey, with the launch of six models by 2026, starting with the flagship 1200cc four-cylinder superbike.

The Norton V4CR—the most powerful café racer from the UK, was also one of the showstoppers at the Bharat Mobility Expo in January 2025 in New Delhi. This model combines artistic design with a strong 185 brake horsepower and features hand-crafted precision alongside modern engineering.

Since the takeover in 2020, TVSM has invested heavily in Norton, focusing on designing, developing, and producing a diverse range of motorcycles tailored for both domestic and international markets. This strategic investment aims not just to restore Norton’s iconic status, but to offer something novel and unique to new-age riders across key markets, including the UK, US, France, Germany, Italy, and India.

Centred around the philosophy of ‘Design, Dynamism, and Detail,’ Norton’s comeback is not just about cutting-edge motorcycles but also about a differentiated retail experience that will raise industry standards and create a new benchmark.