TVS Apache

TVS Vehicles | 01 Sep 2023

How the TVS Apache Crossed the 5-Million Sales Milestone

The TVS Apache range of sports bikes is without a doubt among the most popular bikes in India. TVS Motor, a leading two-wheeler and three-wheeler manufacturer, gained a lot of popularity in India for their technological prowess and engineering showcased by their range of two-wheelers in the commuter segment. The manufacturer made its first foray into the high-end sport bike and racing segment in 2005, with the launch of the indigenous TVS Apache 150, which boasted of having the fastest acceleration in its segment.

The Apache 150 showcased chiselled, sporty looks, backed by the enhanced performance of its superior engine. Considered to be the best sports bike of the time, Apache’s USPs and performance brought a young and vibrant energy to TVS Motor.

Clocking a Global Milestone

Since the launch of the first Apache in 2005, the series has come a long way, becoming one of the fastest-growing sports bike brands in the price segment, and is now sold in more than 60 countries across the world. Nothing showcases the immense popularity of this racing and sport bike series more than its sales figures that has crossed the global milestone of 5 million units. Having undergone several overhauls and upgrades over the years, the TVS Apache series is best known for introducing advanced segment-first features, like the RT-Fi (Race-Tuned Fuel Injection) technology, multiple ride modes, SmartXonnect, etc., in the industry. The TVS Apache has truly come a long way from being the best sports bike in India to becoming a premium experience.

About India’s Best Sports Bike Series

Developed around a simple ‘Track to Road’ philosophy and building upon the legacy of TVS Racing, the best-in-class technologies, style, and performance of the TVS Apache sports bikes have helped the manufacturer set new benchmarks in the premium bike segment. Committed to delivering world-class products, TVS Motor has been regularly upgrading their bikes, pioneering exciting features and technologies.

Today, the series includes two categories of premium bikes – Naked and Super Sport. While the Naked motorcycles category, TVS RTR (Racing Throttle Response), includes the TVS Apache RTR 310, TVS Apache RTR 160, TVS Apache RTR 160 4V, TVS Apache RTR 180, and the TVS Apache RTR 200 4V, TVS Motor marked its entry into the super-premium segment with its Super Sports category bike, the TVS Apache RR310 (Race Replica), in 2017, which in its latest upgrade introduced the BTO (Built to Order) platform as well.

What Makes the Apache Series the Best Sport and Racing Bike Series

● A Strong Heritage
The TVS Apache was born on the racing track from the expertise and prowess of TVS Racing. As the manufacturer rolled out several higher CC variants in the series, they kept a strong focus on making the bike more premium than ever, introducing new technologies and variants to the market from time to time. On the other hand, the Apache RR310 was the first product to come out of the TVS Motor and BMW Motorrad alliance and took TVS Motor straight into the 250CC-350CC segment.

● An Aspirational Bike Series
From being known as a popular commuter bike manufacturer, TVS Motor was transformed into a sportier and more aspirational brand, which further helped the manufacturer reach a whole new, younger customer base. The peppy performance and sporty looks of the Apache series helped it stand apart from the competition, propelling TVS Motor to the top of the 150CC-250CC segment.

● Global Reach
The Apache series has garnered a lot of popularity, not only in India but in global markets as well, including in West Africa, South Asia, and Latin America, where the affordable price of the sport bike series, along with the high-value proposition are major selling points.
The performance-led bikes in the TVS Apache series deliver unmatched experiences to customers, which are further enhanced by the many experiential initiatives TVS Motor has in place, including the Apache Owners Group (AOG), Apache Pro Performance (APP), and the Apache Racing Experience (ARE).

Test Ride the TVS Apache Today


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