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Press Releases

Press Releases

2017

TVS Apache RR 310 signals TVS Motor Company’s entry into the super-premium motorcycle segment

Chennai, December 06, 2017:

  • TVS Apache RR 310 is TVS Motor Company’s first foray in the super- premium category
  • Inspired by 35 years of TVS Racing, TVS Apache RR 310 combines superior performance & riding dynamics with a fully faired sporty design
TVS Motor Company, a leading manufacturer of two-wheelers and three-wheelers in the world, today announced the launch of TVS Apache RR 310. The motorcycle marks TVS Motor Company’s entry into the super-premium segment, both in domestic and international markets.


Driven by our promise of delivering more to customers than their expectations, TVS Apache RR 310 is the latest offering from the TVS Apache stable – a super-premium motorcycle brand from TVS Motor Company. TVS Apache RR 310 boasts of superior performance and riding dynamics, combined with a powerful, expressive design.

Unveiling the new TVS Apache RR 310 at the launch, Mr. Sudarshan Venu, Joint Managing Director, TVS Motor Company said, “The launch of TVS Apache RR 310 marks a major milestone, as it ushers in a new era at TVS Motor Company. Our endeavour is to fulfill the aspirations of discerning customers by offering high-quality, technologically-innovative products. The TVS Apache RR 310 is the most advanced and exclusive offering in our product portfolio, as it is a manifestation of 35 years of learnings from the race track, coupled with cutting-edge technology. We are confident that customers will find it to be a perfect combination of racecraft technology and riding dynamics.”

Speaking at the launch, Mr. KN Radhakrishnan, President & Chief Executive Officer, TVS Motor Company, said, “Today is a proud moment for us at TVS Motor Company. Driven by our promise of delivering more to customers than their expectations, TVS Apache RR 310 is the beginning of our breakthrough into the super-premium category. We started building our premium brand - Apache RTR with 150cc and succeeded in raising the customer aspirations with 180cc and 200cc bikes. TVS Apache RR 310 is another step in our effort to deliver beyond customers’ expectations and offering them a chance to upgrade from premium to super-premium category. TVS Apache RR 310 is a testimony to our Racing DNA and R&D capabilities, positioned to fulfill the ever-growing aspirations of the new age customers globally.”

The TVS Apache RR 310 gets a 312cc, single-cylinder, 4-stroke, 4-valve, liquid-cooled engine that churns out 34 PS@9700 rpm and 27.3 NM@7700 rpm. The engine is mated to a 6-speed super-slick gear box that offers a precise and sharp race-shift experience. The motorcycle boasts of a top speed of 160 kmph, and acceleration from 0-to-60 kmph in just 2.9 seconds, thanks to an advanced aerodynamics package that promises the lowest coefficient of drag in this segment.

Staying true to 35 years of TVS Racing pedigree, TVS Apache RR 310 comes with an all-new, race origin, light-weight trellis-frame chassis for enhanced stiffness in straights, and flex for dynamic cornering capability, that result in best-in-class riding dynamics. The motorcycle uses a unique reverse inclined DOHC (double overhead cam) engine with LCOC (liquid-cooled oil coolant) technology. This facilitates a compact layout for an ideal power-to-weight ratio and better mass centralization.

The TVS Apache RR 310 is equipped with a race-inspired vertical speedo-cum-tachometer with 18 racing tell-tale diagnostics, and a comprehensive post-ride analysis. The motorcycle is fitted with first-in-class bi-LED twin projector head lamps for maximum reach and visibility. It is also outfitted with Michelin Street Sport tyres, and is the first sub-500cc motorcycle to use these.

TVS Apache RR 310 sports a fully-faired, sporty design with superior ergonomics to ensure maximum ride comfort. The Thermal Management System on the motorcycle is fitted with a special gill profile to shield the rider’s leg from engine heat, and aids better heat dissipation. To accentuate the handling and ride experience, the TVS Apache RR 310 gets the Race Spec KYB Suspension that is tested and tuned by MotoGP experts. Both, Anti-Lock Braking System (ABS) and Electronic Fuel Injection (EFI) system, will be available as standard on the TVS Apache RR 310. The motorcycle comes in 2 impressive colours – Racing Red and Sinister Black.

About TVS Motor Company

TVS Motor Company is a leading two and three-wheeler manufacturer, and is the flagship company of the USD 7 billion TVS Group. We believe in Championing Progress through Mobility. Rooted in our 100-year legacy of Trust, Value, Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We endeavor to deliver the most superior customer experience at all our touch points across 60 countries. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the JD Power IQS and APEAL surveys for the past three years. We have been ranked No. 1 Company in the JD Power Customer Service Satisfaction Survey for consecutive two years. For more information, please visit www.tvsmotor.com.

For further information, please contact

Varghese M Thomas
Vice President
Corporate Communication
vm.thomas@tvsmotor.com

KS Harini
Manager
Corporate Communication
ks.harini@tvsmotor.com

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