Press Releases

2018

TVS Motor Company launches TRU4 KRAAFT engine oil in association with IOCL

To be sold in the aftermarket through IOCL distributors & retail networks across India
Bangalore, November 30, 2018:

TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers in the world, today announced the launch of a new engine oil, TRU4 KRAAFT, for the Indian market. TRU4 KRAAFT oil, a semi synthetic engine oil, has been introduced in association with Indian Oil Corporation Limited (IOCL). The TRU4 KRAAFT boasts of a well-balanced engine oil formulation and aims to enhance the smoothness of the engine thus enhancing riding comfort.

Commenting on this, K Venkateswarlu, Senior Vice President – Parts Business, said We understand the criticality of a having a well-balanced engine oil formulation to extend the health of the vehicle. With TRU4 KRAAFT, we have created a product which enhances engine durability and assures maximum fuel economy. The product has undergone rigorous testing to meet relevant standards. We believe that when the customers experience its first-hand benefits, the oil will find wide acceptance across the aftermarket.

TVS Jupiter Classic Edition: New Feature Highlights
TRU4 KRAAFT Highlights
  • Mitigates thickening tendency of the oil
  • Aids smooth clutch operation
  • Protects gears against pitting and noise
  • Enhances engine durability
  • Helps achieve fuel economy
  • TRU4 KRAAFT oil boasts of a thermal oxidation which resists application temperatures beyond 140 degree Celsius to mitigate thickening tendency of the oil. Further, the formulation can disperse and keep sludge deposits away from the critical locations of the engine to ensure the cleanliness of the engine. The friction modifiers added in the formulation aid smooth clutch operation thus keeping the clutch durable. This ensures that the gears are protected against pitting and noise with the minimum viscosity variations enhancing engine durability.

    TRU4 KRAAFT engine oil will be distributed through the IOCL distributors and retail networks across the country. It is available in the packaging of 900 ML and 1 Litre.

    About TVS Motor Company

    We are a reputed two and three-wheeler manufacturer, and the flagship company of the USD 7 billion TVS Group. We believe in Championing Progress through Mobility. Rooted in our 100-year legacy of Trust, Value, Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We endeavour to deliver the most superior customer experience at all our touch points across 60 countries. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the JD Power IQS and APEAL surveys for the past four years. We have been ranked No. 1 Company in the JD Power Customer Service Satisfaction Survey for consecutive three years. For more information, please visit www.tvsmotor.com.



    For further information, please contact

    Varghese M. Thomas
    vm.thomas@tvsmotor.com

    KS Harini
    ks.harini@tvsmotor.com

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