As TVSM expands into more demanding international markets, its global journey is increasingly being defined not only by export scale, but by the sophistication of its products, capabilities and brand presence across the world stage.
Our debut at EICMA 2025 became a defining moment in this journey, marking TVSM’s arrival on one of the world’s most influential premium mobility platforms. The showcase featured six new products spanning adventure touring, electric mobility and performance motorcycling, reflecting the widening depth of our portfolio and our readiness to engage with more design-conscious and premium-oriented global markets. EICMA also provided a platform to present TVSM’s evolving premium aspirations through brands such as Apache and Norton, while reinforcing its growing capabilities in advanced engineering, design and future-ready mobility solutions.
Europe emerged as a key strategic focus during the year, with plans outlined for expansion across Italy, Spain and Portugal, alongside the planned European launch of the TVS Apache RTX 300 in Q1 CY2026. The continued revival of Norton Motorcycles and the deepening collaboration with BMW Motorrad further strengthened our positioning in the global premium motorcycle landscape.
To support our push into Europe, we strengthened our global engineering footprint through the acquisition of Engines Engineering S.p.A. and the establishment of a Global Centre of Excellence for Design and Engineering in Bologna, Italy. The centre is expected to enhance advanced product development, premium engineering and closer engagement with European market expectations. Industry platforms such as Salon du 2 Roues in Lyon further enabled us to engage with evolving rider preferences and premium mobility ecosystems in the region.
Alongside, we continued to strengthen our leadership across emerging international markets. Africa remained a key growth market, supported by improving demand conditions, the Company’s re-entry into South Africa and the launch of the Apache RTR 180 in Kenya. Latin America continued to present significant headroom for expansion, with TVSM gaining momentum across multiple markets.
TVS Apache RTR 200 4V in South-east Asia remained another important pillar of growth during the year. The planned launch of the M1-S electric maxi-scooter in Indonesia highlighted our focus on developing market-relevant premium EV offerings for the region’s evolving urban mobility landscape. Meanwhile, Sri Lanka, Nepal and Bangladesh recorded improving traction, supported by network expansion and a wider product portfolio.
Our partnership with BMW Motorrad continued to deepen our global relevance during the year. The unveiling of the BMW F 450 GS at EICMA 2025 reinforced the strength of the collaboration and reflected TVSM’s growing capabilities in premium product development, engineering and industrialisation.
TVS Apache RTR 200 4V in 