Enhancing premiumisation across the portfolio
We significantly accelerated our premiumisation strategy during the year by expanding into high-value segments and introducing advanced technologies. A major milestone was the launch of the TVS Apache RTX 300, our first adventure rally-tourer. To commemorate two decades of our flagship brand, we rolled out Apache 20th Anniversary Limited Editions, featuring exclusive black-champagne-gold livery and segment-first features across the lineup. In the scooter segment, we redefined performance with the NTORQ 150, India’s first hyper-sport scooter. Globally, the resurgence of Norton Motorcycles remained a key focus, with four new models slated for international markets. These efforts, combined with a focus on connected technology and racing-inspired engineering, enabled us to consistently grow ahead of the industry in the premium motorcycle category.
