TVSM’s rider communities continued to evolve into vibrant ecosystems shaped by performance, exploration, learning and self-expression. During the year, platforms such as MotoSoul 5.0 and Rann Utsav 2026 brought together riders from across India and international markets through experiences that blended riding culture, music, motorsport, adventure and creativity. Communities such as Apache Owners Group (AOG) and Ronin CuLT played a central role in this engagement, reinforcing the growing lifestyle relevance of the Company’s brands.
The year also reflected our effort to create deeper pathways for rider participation and progression. The inaugural international season of the TVS Apache Racing Experience (ARE) GP connected riders across India, Nepal, Mexico and Colombia through a championship-style format guided by TVS Racing expertise. More importantly, it extended opportunities for emerging riders to move towards advanced racing exposure and stronger motorsport engagement.
Alongside building excitement and community, we continued to promote safer and more inclusive riding cultures. Initiatives such as Ride for Change at MotoSoul and the Women’s Drift-R championship at Rann Utsav reflected a broader effort to make riding experiences more accessible, responsible and community-driven.
As TVSM’s brands continue to grow across categories and geographies, these rider ecosystems are becoming an increasingly important expression of how the Company builds emotional connection, long-term loyalty and deeper relevance around the ride.
