Born of Racing, Now in Rhythm: TVS Apache Releases ‘The Apache DNA’ Anthem
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Marking 20 years of racing dominance, the high-octane anthem channels TVS Apache’s racing DNA through music - bringing together its 6.5 million-strong global rider community.
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Launched across digital platforms in multiple languages, the anthem captures the philosophy of TVS Apache’s fearless brotherhood, relentless passion, and an unstoppable racing spirit.
Bengaluru, 27 February 2026: Turning the exhaust note into the beat of music, TVS Apache, today launched its first-ever official anthem — ‘The Apache DNA’, celebrating 20 years of the brand’s legacy. Bringing excitement to customers, especially the new generation in India and across the world, the anthem has been composed by one of India’s finest rapper and songwriter Brodha V. Launched in 6 languages – English, Hindi, Marathi, Tamil, Telugu & Kannada, the anthem marks a landmark cultural moment for an iconic racing and performance motorcycling brand like TVS Apache.
Link to the anthem video: https://www.instagram.com/reel/DULRnY-AfVu/
Music is a powerful motivator for motorcyclists, and TVS Apache channels that same energy through its performance-driven style. Embodying a fearless spirit, and racing DNA, TVS Apache has become synonymous with performance, technology, and innovation for over 6.5 million riders across 60+ countries. The anthem further amplifies this spirit, positioning itself as a bold expression of confidence and unmatched energy on and off the racetrack.
Commenting on the first-ever TVS Apache anthem, Mr. Vimal Sumbly, Business Head, Premium Segment, TVS Motor Company, said, “For 20 years, TVS Apache has been the living expression of our racing DNA, an attitude and legacy that has empowered 6.5 million riders globally. ‘The Apache DNA’ anthem is our tribute to every rider who embodies the philosophy of TVS Apache. As we continue to democratize racing-bred technology, we are also expanding TVS Apache's presence into music and youth culture, creating deeper connections with the communities that live and breathe the brand every single day."
The lyrics of ‘The Apache DNA’ reflect the core ethos of TVS Apache: speed, precision, and control. With the launch of the anthem, TVS Apache takes its racing DNA beyond motorcycles, strengthening its emotional connect with riders and expanding its presence across music genres and the community. As the brand continues to push the boundaries of performance motorcycling, it resonates a powerful expression of TVS Apache’s commitment to confidence, authenticity, and an unstoppable riding ethos that resonates with the next generation of riders.
About TVS Motor Company
TVS Motor Company (BSE:532343 and NSE: TVSMOTOR) is a reputed two and three-wheeler manufacturer globally, championing progress through sustainable mobility with four state-of-the-art manufacturing facilities located in India and Indonesia. Rooted in our 100-year legacy of trust, value, and passion for customers, it takes pride in making internationally accepted products of the highest quality through innovative and sustainable processes. TVS Motor is the only two-wheeler company to have won the prestigious Deming Prize. Our products have led in their respective categories in the J.D.Power IQS & APEAL surveys and J.D.Power Customer Service Satisfaction Survey. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiary in the personal e-mobility space, TVS Ebike Company AG, has a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate.
Formoreinformation,pleasecontact:
Mayuri Sil – mayuri.sil@tvsmotor.com
For more information, please visit: www.tvsmotor.com