Preity Zinta to ride TVS Scooty PEP! TVS SCOOTY SCALES A NEW LANDMARK, AS IT CROSSES 'THE MILLION MARK'
TVS Motor Company announced today that it has signed on popular Bollywood actress Preity Zinta as its Brand Ambassador for TVS Scooty PEP, India's most preferred scooterette. Preity Zinta is the obvious choice for TVS Motor Company as her youthfulness, style and contemporary looks exemplified the brand attributes of TVS Scooty PEP.
The event also marked the occasion of TVS Scooty crossing the one million mark, a significant landmark in the scooterette category. TVS Motor Company is the first Indian two-wheeler manufacturer to have reached the milestone for a scooterette.
Bringing Preity Zinta - Scooty Pep association to life will enable TVS to take 'First Love' campaign further by positioning it as a vibrant scooterette packed with Style and Economy. A new print and television advertising campaign with Preity Zinta in her Scooty Pep will hit the media in May 2004.
TVS Motor Co today is a leader in the scooterette segment with 65 per cent market share in the scooterette segment. TVS's 'Scooty' brand has become a generic brand in the segment and is considered a dream vehicle for young college girls and working women.
TVS Scooty PEP is a stylish convenient Scooterette targeted at the youth. PEP is a four stroke, 75 CC Scooterette with the best in class styling and convenience features. The launch of PEP resulted in a 24 % growth in volume with TVS having sold 1,89,261 in April 2003 - March 2004. With Preity as the 'Scooty PEP' brand ambassador, TVS hopes to accelerate its popularity further.
The Scooty Pep is amongst the most stylish scooterettes in the category. Its 'aerodynamic design and international styling with the dual tone panels makes it stand out in a crowd. The jewel box headlamp and the attractive reflector indicators, chrome plated exhaust, integrated tail lamp and the attractive pillion grab tail makes it the most attractive scooterette in the country today.
'TVS Scooty Pep' is a technically superior state of the art scooterette designed to set new standards in Convenience. Targeted at youth, the Scooty Pep is available in 5 metallic 2-tone colour combinations-red, silver, green, blue and black.