Hosur , 13 Mar 2009

TVS eyes ARE Talent

The first ever Apache Racing Experience (ARE), which was held at Palace Grounds, Bangalore attracted as many as sixty two participants. This exclusively by invitation event, for Apache RTR owners, attracted participation from across the country, including cities like New Delhi, Ahmedabad, Hyderabad, Chennai and Cochin, not forgetting Bangalore. ARE participants were given hands on training on various techniques of racing by TVS Racings national champions Preetham Dev Moses, C S Santosh and others. They were also given tips on how to improve their riding skills. Participants were then allowed to test the enhanced professional racing machines of team TVS racing. The event was kick-started with a spectacular stunt performance by TVS dirt track racers, which thrilled participants and spectators alike, creating the perfect ambience.

ARE has been conceptualised, to benefits customers while simultaneously acting as a platform to spot fresh racing talent. The event saw many young race buffs show-off their motorcycling skills under the watchful eyes of experts from TVS Racing. The Apache RTR series has been inspired by lessons learnt on the race track. Focused events such as ARE, where individual attention is given to each participant, help us to pass on this learning to our customers so that they can benefit by getting the maximum out of their Apache.The runaway success of this event has motivated us to make ARE a national event and we are in the process of drawing up a calendar for the same. said Arun Siddharth, Senior Manager - Marketing, TVS Motor Company

Out of the sixty two racing enthusiasts, it was nineteen year old Sudharshan from Orissa who caught the eye, displaying outstanding riding abilities. Team TVS even went on to offer him a chance to hone his talent with Team TVS Racing.

Sudarshan demonstrated a high level of confidence with excellent riding skills and control. We immediately spotted talent that could be taken to much higher levels. To this end, we have made him an open offer to train as part of our racing team. It is truly encouraging to discover such excellent raw talent and riders with natural abilities said Arvind Pangaonkar, General Manager R&D Racing, TVS Motor Company.

The top ten participants, who finished with the quickest timings, now have the opportunity to compete against each other after being instructed by Team TVS Racing, this time at the Sriperumbudur Race Track, in Chennai next month, for the RTR Riders Cup.