TVS Motor Company has begun the new fiscal on a spirited note recording 53 per cent sales growth in motorcycles in April 2006. As against sale of 52,825 units in April 2005, the company clocked sales of 80,862 units in April 2006.
Buoyed by the motorcycle growth, the overall two wheelers recorded 1,24,917 units in April 2006 compared to 92,400 units in the year ago period, recording a growth of 35%
Recently, the company launched feature-packed new versions of TVS StaR City and Victor GLX with alloy wheels. The company launched a new advertising campaign for the StaR City brand featuring its latest brand ambassador Mahindra Singh Dhoni.
TVS Apache that has won wide acclaim as the best bike of the year has met with an encouraging response in all the markets that it has been launched in the last two months. The company is in the process of ramping up production and spread its availability in more towns in the coming months.
TVS Scooty recorded 17,969 units in April 2006 compared to 19,279 units recorded last year during the corresponding period. A new advertising campaign featuring bollywood star Priety Zinta for a new collection of Scooty Pep will soon go on air.
On the export front, TVS Motor Company exported 7,000 units in April 2006 compared to 6,291 units in the year ago period recording a growth of 11%.
According to a recent study by Boston Consulting Group and the CII, TVS is among the list of 100 companies chosen from 12 rapidly developing economies that are emerging as global challengers. The company is a recipient of The Deming Prize for Total Quality Management, the hallmark of Quality.