Bengaluru , 31 Jul 2019

TVS Motor Company announces MotoSoul - a global event for performance motorcycle enthusiasts

  • MotoSoul will be held in Goa in October 2019
  • The event will witness union of Apache Owners Group across geographies
TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers in the world today, announced a global event for performance motorcycle enthusiasts - MotoSoul. Held in association with TVS Racing - the factory racing team of TVS Motor Company, MotoSoul is scheduled between 18th & 19th October, 2019 in Vagator, Goa.

The event aims at establishing a strong connect with Apache Owners Group as well as performance motorcycle enthusiasts across the world to celebrate their love for motorcycles. MotoSoul will be an annual event with MotoSoul 2019 being the first edition.

Commenting on the new initiative Mr. Meghashyam Dighole, Head - (Marketing) Premium Motorcycles, TVS Motor Company, said “MotoSoul is our flagship initiative to create a differentiated platform for our global brand - TVS Apache. The brand has built a strong community of over 3.5 million customers across the globe with our differentiated customer experience initiatives such as Apache Owners Group, Apache Racing Experience & Apache Pro Performance. MotoSoul is a culmination of the Apache Owners experience as well as an opportunity for global performance motorcycle enthusiasts to experience our products, interact with our racers, experts, and be united by their passion for motorcycling.”

MotoSoul will host an array of racing and adventurous activities, interactive sessions with national, international racing champions and TVS R&D. The event will also witness a host of fun activities including gala nights on both the days. MotoSoul will see exclusive showcase of exciting products from the stables of TVS Motor Company.

MotoSoul 2019 early bird online registrations will commence today at

About TVS Motor Company

TVS Motor Company is a reputed two and three-wheeler manufacturer and is the flagship company of the USD 8.5 billion TVS Group. We believe in Championing Progress through Mobility. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We endeavor to deliver the most superior customer experience at all our touch points across 60 countries. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys for four years. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years. For more information, please visit

For further information, please contact:
Varghese M Thomas / KS Harini /