TVS Motor Company clocks 14% growth in two wheelers, TVS StaR crosses 1 lakh mark
TVS Motor Company's total two wheeler sales in April 2005 stood at 92,400 units compared to 81,032 units, during the same period last year, recording a growth of 14 per cent.
The major thrust to the overall increase in two wheelers came from the 13 per cent growth recorded by the motorcycles, which clocked 52,825 units in April 2005 compared to 46,881 units recorded during the same period last year.
TVS StaR crossed the one-lakh mark since its launch and the brand has been witnessing a strong demand across the country. The company continues to ramp up its production to meet the increasing market demand. In order to provide further impetus to the brand 'TVS StaR' in South India, the company has appointed Surya, a popular Tamil Actor as its new brand ambassador. The 'Victor' brand namely the GLX 125 and GX 110 models continues to shown encouraging demand.
The Scooterette sales achieved a growth of 27% clocking 19,279 units in April 2005 compared to 15,172 units recorded last year. The TVS Scooty brand is the market leader in the scooterette sub 100 cc segment.
Moped sales stood at 20,296 units in April 2005 compared to 18,979 units in the same period last year, recording a growth of 7%. The company continues to enjoy market leadership and has been consistently performing well compared to the industry.
In the export front, TVS Motor Company exported 6,291 two wheelers in April 2005 recording a growth of 108% compared to the same period last year.