Exports up by 51%, while Motorcycles post 13% growth
TVS Motor Company has posted 11% growth registering
total two wheeler sales of 114,321 units in August 2008 against 102,734 units in
the corresponding period of the previous year.
During the month, the company's motorcycle sales posted 13% growth recording
52,304 units in comparison to 46,235 units recorded in August 2007. Sales
witnessed a quantum increase with notable contributions across models including
the fuel injected Apache RTR FI, which the company launched in the month of July
2008. Scooters posted 3% growth recording 25,392 units as against 24,645 units
during the same period of the previous year.
During the month, the company has roped in the glamorous Indian tennis star,
Sania Mirza to be the brand ambassador of it's Scooty brand. The brand has
always strived to bring out the best in young ladies and empower them with
independence and self-sufficiency. The company chose to associate with Sania as
brand ambassador since she emanates these qualities. As part of the agreement,
Sania Mirza will be the face of the brand and will feature in commercials and
other aspects of the brand.
Exports continued its upward growth trend, posting an increase of a 51%
registering 18,083 units of two wheelers in August 2008 as against 12,006 units
in the corresponding period of the previous year.