TVS Motor Company posts 13% growth in Motorcycles Sales in January 2009
Challenging the effects of the ongoing economic
slowdown, continued lack of retail credit and high interest rates, TVS
Motor Company has posted a growth of 13% in motorcycle sales while
registering total two wheeler sales of 93,729 units in January 2009
against 93,385 units in the corresponding period of the previous year.
Cumulative growth for the current financial year since April 2008 stood
The Company exported 14,000 units of two wheelers in January 2009 as
against 13,108 units in the corresponding period of the previous year,
registering a growth of 7%. Exports continued its overall growth trend,
registering 44% increase in cumulative sales for the period April 2008
to January 2009 when compared to the same period of the previous year.
Motorcycle sales of the company stood at 43,990 units in comparison to
38,961 units recorded in January 2008, an increase of 13% over the same
period of the previous year. Cumulative motorcycle sales for the period
April 2008 to January 2009 registered 4% growth when compared to the
same period of the previous year.
During the month, the company, in keeping with its intention to lead
innovation in the scooter segment, launched the all new Stylish and
Futuristic TVS Scooty Streak. Available in a range of five exciting
colours including red, blue, black, pink and mauve, TVS Scooty Streak is
packed with many innovative features and comes with a smart and sleek
unisex styling. The sharp head lamps, LED tail-lamps and contemporary
styling takes TVS Scooty Streak into a different league, making it the
most stylish scooter for young girls. The LiTech engine makes the Scooty
Streak light, zippy and the most fuel efficient bike in its class.
TVS Motor Company was conferred the Good Advertising award in the two
wheeler segment at the Apollo Tyres Auto India Best Brands Survey
Awards. The uniqueness of these awards is that the winners were
chosen based on responses of readers of Auto India and Business India as
well as leading opinion makers of the automobile industry. The survey
was conducted by MARS on behalf of the Business India Group.