TVS Motor Company records 7% growth in two wheelers in January'07
TVS Motor Company has recorded a growth of 7% in total two wheelers during January 2007 over the corresponding period in the previous year. The total two wheeler sales in January 2007 stood at 121,147 units compared to 112,910 units recorded during January 2006.
The company's total motorcycle sales in January 2007 recorded 69,634 units compared to 69,279 units in January 2006.
The performances of brands launched last year, in particular, StaR City Electric Start version and Apache continue to receive favourable response. The company's accelerated drive in achieving top quality in all its products has resulted in Apache winning the 'NDTV Car & Bike - AAA viewer's choice Bike of the Year 2007' award, thus reinforcing customer's preference. Last year, TVS Apache, which was awarded 'Bike of the Year 2006' by several leading auto magazines, was chosen as the number 1 motorcycle brand in its class, in an all India customer satisfaction survey conducted by TNS Automotive
StaR City ES with its attractive pricing is India's first and only electric start 100cc motorcycle. This coupled with the unique 5-year warranty offered on the vehicle has proved a big hit and brings great reassurance and value to the discerning motorcycle customers in the country.
TVS Scooty recorded 20,534 units in January 2007 compared to 17,957 units in the same period last year recording a growth of 14%. Scooty Pep+ continues to be the market leader in the sub 100 CC scooter segment.
In the export front, TVS Motor Company continued its good performance having exported 7,049 units in January 2007. Exports recorded a growth of 11% compared to the same period last year.