TVS Motor Company today announced the launch of its new 2012 Apache Series RTR with an all new beast themed styling. The new design, with all lines pulled back, all excesses eliminated and all curves chiseled to perfection, synergizes seamlessly with a high performance powertrain to look dynamic, even when stationary. The new design and styling has been incorporated in all TVS Apache models namely TVS Apache RTR 160, TVS Apache RTR 180 and TVS Apache RTR 180 ABS.

"We have taken the Apache RTR to the next level with obsessive engineering and menacing design. The priority in every step of the Apache brand's development has been race bred performance. Every system, detail and component has been tuned to maximize performance. Apache as a brand has been very well received," H S Goindi, President-Marketing, TVS Motor Company said. The new breed of TVS Apache RTRs will shoulder a hallmark, one-of-its kind pilot lamps, inspired by the 'eye of fury' - which consists of LED light guide technology combined with new pilot lamps to form a pair of intense animalistic eyes that is activated on ignition, night or day.

Chiseled and sharp tank shrouds constitute a revolutionary new aerodynamic package which helps reduce engine heat helping in unbridled top end performance for race enthusiasts and increasing the usable power and crispness of response.

The bike sports a sculpted digital console with new muscled styling and race inspired carbon fiber cues. The new nocturnal blue backlit display adds to the design element.

Leaner race designed new aggressively angled seat cowls along with a muscled engine cowl echoing an aerodynamic razored design, brings the new design full-circle, giving the RTR a racier feel.

The TVS Apache RTR series has best power-to-weight ratio in its class. Sheathed in edgy grunge-style graphics in dual colour scheme, the TVS Apache RTR 160 dishes out 15.2 ps of raw power and can be pushed to speeds up to 118 kmph. The TVS Apache RTR 180 however churns out 17.03 ps of bone-crunching power that can reach speeds of up to 124 kmph.

The new TVS Apache RTR 160 comes in four dual tone colours, namely green, red. Yellow and grey with black being the base. The new TVS Apache RTR 180 also comes in four colours of white, yellow, grey and black while the ABS version will be available in white and black.

The new TVS Apache Series RTR is immediately available in TVS dealerships across the country. While the TVS Apache RTR 160 will cost Rs. 67,505 (Ex showroom Delhi), TVS Apache RTR 180 will be Rs. 72,090 (Ex showroom Delhi) and TVS Apache RTR 180 ABS will cost Rs. 82,780 (Ex showroom Delhi).