The 24% growth in motorcycles boosted the overall two-wheeler sales of TVS Motor Company in June 2006 to 126,679 units compared to 108,111 units during June 2005, recording a growth of 17%.
The motorcycles clocked 74,683 units compared with 60,170 units of motorcycles sold in June 2005 at a growth of 24%. This is the third successive month in the current financial year that motorcycles sales at TVS Motor are up by more than 20 per cent.
During June 2006, strong performances by TVS StaR in the entry-level segment and Apache in the premium segment helped boost the overall growth in motorcycle segment. Apache continued its high growth curve and in a short span of its launch has become the number two brand in the premium segment. The value addition exercise undertaken for StaR City incorporating premium features has helped differentiate the brand from its peers. The recently launched mag wheel version of the motorcycle has been well received among the customers.
TVS Scooty continues to be the market leader in the sub 100 cc scooter segment recording sales volume of 25,227 units in June 2006 compared to 22,829 units last year during the same period recording a growth of 11%.
On the export front, TVS Motor Company's exports reached a new landmark by crossing the 10,000 mark. The company exported 10,220 units, it's highest ever, in June 2006 recording a growth of 36% compared to the corresponding period last year.
TVS Motor Company Limited, the flagship company of the USD 2.7 billion TVS Group, is the third largest two-wheeler manufacturer in India and among the top ten in the world, with an annual turnover of over USD 750 million. The company is a recipient of The Deming Prize for Total Quality Management, the global hallmark of Quality.