TVS Motors motorcycles growth at 16% in February 06
Aggregate sales touch 108,923 units
The upward sales trend in motorcycles continued for TVS Motor Company (TVS M) in February 2006 as it posted a growth of 16%. The motorcycle sales recorded 66,391 units in February 2006 compared to 57,009 units in February 2005. With the launch of TVS Apache, TVS expects to close this year with a growth of 18% in motorcycle sales and the highest volumes ever achieved in the history of TVS Motor Company.
The strong growth in motorcycles has pushed the sales of total two wheelers units in February 2006 to 108,923 units compared to 96,020 units recorded last year, a growth of 13%.
During February, TVS StaR City continued its steady growth and together with the StaR brand has helped TVS M garner over 27 per cent market share in the economy segment. The economy segment accounts for about 39 per cent of the total motorcycle category.
TVS Apache, the new 150 cc sensation and the winner of three 'bike of the year' awards by leading Auto Magazines received overwhelming response in Chennai where the commercial launch was commenced in late February. TVS Apache will be available in other key markets in phased manner and the company hopes to gain significant volumes and improve its presence in the premium segment of motorcycle market.
In scooters, different variants of TVS Scooty clocked 16,052 units of sales in February 2006 compared to 15,900 units.
On the export front, TVS continued with its growth trend with export of 6,007 vehicles in February 2006, a growth of 73% compared to the corresponding period in the previous year.
TVS Motor Company Limited, the flagship company of the USD 2.7 billion TVS Group, is the third largest two-wheeler manufacturer in India and among the top ten in the world, with an annual turnover of over USD 740 million. The company is the only two-wheeler manufacturer in the world to be honoured with the hallmark of Japanese Quality - The Deming Prize for Total Quality Management.