TVS M's Two wheeler sales in April 2007 Sales at 104,893 units
TVS Motor Company recorded a
total of 104,893 two wheelers in April 2007 compared to 1,24,917
recorded during the same period last year.
Motorcycles recorded 53,499 units in April 2007 compared to 80,862 units
in April 2006.
The company will soon launch a New Apache with a sporty new engine and
several new features that are normally present in high-end international
bikes. This launch is expected to spiral the company’s presence in the
premium segment of motorcycles.
The company had recently launched TVS StaR Sport in the economy segment.
The initial response has been encouraging and together with all the
variants of StaR brand, the company will increase its presence in the
TVS Scooty recorded 18,798 units in April 2007 compared to 17,969 units
recorded last year during the corresponding period. The launch of 99
colours for the Scooty Pep+ has been very popular with young girls.
Encouraged by this response, the company will launch 99 colours in 20
new cities by the end of the month. This is the first time in the world
that a Automobile company offers such huge range of customized colours
for its product to choose from.
On the export front, TVS Motor Company exported 7,231 units in April
2007 compared to 7,000 units in the previous year