TVS M's two wheeler sales in June 2007 at 107,117 units
TVS Motor Company reported total
two wheeler sales of 107,117 units in June 2007 compared to 126,290
units in June 2006.
TVS Scooty continues to be the market leader in the sub 100 cc scooter
segment recording sales of 25,962 units in June 2007 compared to 25,148
units sold during June 2006. Recently, the company signed on Trisha
Krishnan, top South Indian actress, as its brand ambassador.
During the month the compan's motorcycle sales recorded 47,380 units
compared to 74,373 units recorded in June 2006.
The Motorcycle industry continued to decline and the company experienced
similar slowdown in motorcycle sales. This slowdown was mainly due to
increased cost and stringent norms being followed by retail financiers.
More than 60 per cent of the sales of two wheelers are dependent on
The company will begin its commercial launch of the Apache RTR, the new
160 CC performance motorcycle across key cities. Apache RTR will sport
features that are normally seen in high-end international bikes and will
be the fastest motorcycle in India in its segment.
On the export front, TVS Motor Company exported 9,133 units of two
wheelers in June 2007.