TVS Scooty Pep wins Outstanding Design Excellence Award from Business World and National Institute of Design
TVS Motor Company's scooterette, Scooty Pep won the outstanding design award in its category in the recently concluded Business World - NID Design Excellence Awards 2004.
Leading Business Magazine, Business World and India's premier design institute "National Institute of Design (NID)", Ahmedabad felicitated TVS Motor company for the outstanding design in Scooty Pep with an award in the two-wheeler category. There were totally 16 + 2 awards for various categories. An independent jury of National and International experts decided "Scooty Pep" as the winner after short-listing three vehicles namely, Scooty Pep, Bajaj Discover DTS-i and Kinetic Zing.
A rigorous judging procedure was witnessed this year with the entries being judged on parameters such as the level of customization of the product for the Indian market, materials used, cost advantage, safety and comfort, aesthetic appeal, ease of use, technical superiority and finally, the figure that matters - sales volumes
The jury this year comprises of eminent names in the field of design such as Lee Soon-In, Executive MD, Korea Instt. Of Design Promotion, Ron Nabarro, Executive Board member, International Council of Societies of Industrial Design, Hideichi Misono, President, Tecno Art Research Co. Ltd., the design house within the Toyota Group, Prof. Kumar Vyas, Industrial Designer and Founder Director, NID-Ahmedabad & Prof. Ravi Hazra, Faculty at the Industrial Design Centre, IIT-Mumbai.
Recognizing the customer's need for easy ride and handling, Scooty Pep with its specially designed triple rated suspension, low turning radius and a well-balanced engine provides better maneuverability and stability for its riders. Its side stand warning beep, highly efficient and effective brakes ensures easy control and absolute safety for its customers
A forum for recognizing the best in Indian design, The Businessworld-NID Design Excellence Awards were instituted by Businessworld, India's largest selling business magazine & NID, India's premier design institute in the year 2003. The concept - of design awards for the corporate sector - was a first of its kind in India. After the successful Businessworld-NID Design Excellence Awards 2003, the 2004 edition, which was held on 8th December 2004, was a grand affair.