TVS Scooty records 54% growth in April 200, Moped grows by 14 %
TVS Motor Company's total two wheeler sales in April 2004 stood at 81,032 units compared to 84,747 units, during the same period last year.
The company, yesterday, launched TVS Victor GLX 125 a power and style oriented 125 CC motorcycle targeted at the executive segment. This 125 cc 4-Stroke Victor GLX comes with the revolutionary Variable Timing intelligent engines (VT-i) and has been designed for the urban customers on the lookout for a peppy motorcycle combining both economy and performance. Together with the present Victor GL 110 CC the volumes of Victor series will see a boost in the coming months.
TVS Centra continued to receive excellent market response and has crossed the 50,000 mark since its launch in end January 2004. The company continues to ramp up its production level to meet the increasing market demand. The total motorcycle sales in April 2004 stood at 46,881 units compared to 58,291 units in the same period last year. This was mainly due to the continued drop in sales of two-stroke motorcycles and planned marketing initiatives to inject Victor GLX 125.
The Scooterette sales achieved an impressive growth of 54% clocking 15,172 units in April 2004 compared to 9,880 units recorded last year. Recently the TVS Scooty brand crossed the 1 million-unit mark and it continues to be the market leader in the scooterette segment.
Moped sales stood at 18,979 units in April 2004 compared to 16,576 units in the same period last year, registering a growth of 14%. The company continues to enjoy market leadership and has performed exceptionally well compared to the industry.
In the export front, TVS Motor Company received an overwhelming response having exported 3,027 units in April 2004 recording a growth of 188% compared to the same period last year.