At the Qimpro Awards 2004 ceremony held in C.C.I. Mumbai today, Mr. Venu Srinivasan, Chairman and Managing Director of TVS Motor Company was awarded the Qimpro Platinum Standard Award in the individual awards category. Recognized as the country's premier quality citations, Qimpro Awards highlight the quality achievements of extraordinary individuals in an era of global competition and global expectations. Qimpro Awards have been recognized by the American Society for Quality and the Institute of Quality Assurance, UK and are upheld as India's premier quality citations. The past winners for Qimpro Platinum Standard include: N R Narayana Murthy, Kumar Mangalam Birla, Azim Premji, Dr J J Irani, F C Kohli, Deepak Parekh, Suresh Krishna, Aditya V Birla, Chandra Mohan, Rajesh Shah, Dr B K Modi and D L Shah.

Earlier this year, Mr. Venu Srinivasan was conferred with a Doctorate Degree in Science by United Kingdom's University of Warwick. The University of Warwick conferred this recognition to Mr. Srinivasan for his excellence in manufacturing and contribution in the field of Technology and Research & Development. It is under his leadership that TVS Motor Company emerged as a leading manufacturer of two wheelers in the world competing against Global two-wheeler giants by adopting a work culture that can match the best in the world through persistence, hard work and self-belief.

Mr. Srinivasan's relentless pursuit and obsession in achieving total quality led to Sundaram Clayton and TVS Motor Company winning the global quality benchmark - the Deming Application Prize. Venu Srinivasan is also credited with pioneering the TQM (Total Quality Management) based on the Japanese model, long before most enterprises in India did it. He is also credited with the title "Star of Asia" awarded by Leading International magazine, Business Week in 2003.