TVS Motor Company today announced that it has signed on one of India's brightest and most promising cricketing talents, Virat Kohli as the brand ambassador for its all new Electric Start TVS Sport motorcycle. Virat Kohli will therefore feature on all advertising and retail material related to the TVS Sport. The new electric start TVS Sport is a powerful blend of high fuel efficiency, reliability and suave looks making this motorcycle a viable option for customers seeking an efficient entry-level motorcycle. The bike delivers a solid four-stroke performance and its maneuverability is almost effortless.

Commenting on the development, Mr. H S Goindi, President Marketing, TVS Motor Company said, "Virat Kohli is known to make a distinctive style statement, both on and off the field and represents aspirations of many a youth in India. Virat is a perfect fit to the brand. Both are young, have bountiful energy and vigour, a go-getter attitude and high degree of style. We are confident that this new association will work wonders for the brand."

The bike boasts of several new features including four eye catching dual tone colours of black green, red white, black red and black orange. The new royal crown headlamp gives the bike a stylish frontal appearance while a trendy LED tail lamp cluster completes its sleekness. Black powder coated alloy wheels, full black muffler guard, an all black engine and a premium all black handle bar complement each other elegantly to make it one of the most stylish motorcycles in its segment. The bike is equipped with an electric start and is priced at Rs. 38,600/- ex showroom New Delhi.