Swashbuckling Indian Cricket Vice-Captain and brand ambassador of TVS Sport, Virat Kohli, today launched an innovative, first-of-its-kind initiative, "TVS Sport Bharat Mileage Challenge" in Lucknow. Virat, also became the first person to record his mileage as part of the TVS Sport Bharat Mileage Challenge, an event which will be held across the country.

Explaining the concept, U B Pandey, General Manager – Sales, TVS Motor Company said, "TVS Sport Bharat Mileage Challenge will be held across the country in select cities of four zones i.e. North, South, East and West over the next six months. Customers will be invited to ride their own motorcycles and record the mileage and subsequently ride a TVS Sport motorcycle and compare its mileage against that of their own motorcycle.The results of the mileage challenge in each city can be viewed on the TVS Sport website ."

Improved best in class mileage and best in class styling makes TVS Sport the best brand in its segment.

Virat Kohli said, "While riding the TVS Sport, I re-experienced the fact that it is only through consistency that one can be successful. On the cricket field, you need to have seamless combination of flair, elan and solid technique to perform, in order to succeed. I can easily relate this to TVS Sport, whose best in class mileage and almost effortless maneuverability never fails to delight the rider, every time. I strongly believe that TVS Sport has the right mix in its category in terms of a powerful blend of high fuel efficiency, reliability and style."

The increased mileage of TVS Sport can be attributed to TVS Sport's DuraLife Engine which gives the benefit of reduced friction and provides less stress on the engine, leading to more efficient fuel consumption. Chrome Plated Piston rings, Roller Cam follower and Low friction engine oil (TRU4 Premium) in the DuraLife Engine leads to less friction. Refined ignition timing and the overall low dry mass (99 kg) combine seamlessly to provide the improved mileage.

"TVS Sport is a six year old brand with over 10 lakh satisfied customers. Elegant styling, combined with a stunning fuel economy of 87.7 kmpl, under standard test conditions has enabled TVS Sport to emerge as the No. 1 choice in the Economy Segment." U B Pandey said. "The very basis of this mileage challenge is the fact that TVS Sport returns such an astonishing mileage. Zonal winners (Participants who get highest mileage in each zone) will be rewarded with one month's free supply of fuel for his motorcycle while the national winner (The participant who registers the highest mileage among the zonal winners) will instead get a year's free supply of fuel for his motorcycle."

Over the past one year TVS Sport has become one of the fastest growing motorcycle brands in the country and is currently available in six colours including flaming red, indigo streak, dazzling white, mercury grey, electric green and blaze red.