Chennai , 01 May 2005

Surya appointed the brand ambassador for TVS StaR for South India

Matinee Idol - Surya to ride TVS StaR
Appointed the brand ambassador for TVS StaR for South India

As part of its regional marketing strategy to promote the new TVS StaR range of motorcycles, TVS Motor Company, has signed on leading Tamil matince idol, Surya, as its new brand Ambassador for South India.

TVS Star, the 4 stroke 100 cc motorcycle that has been a rage ever since its launch a few months ago will be anchored to greater heights by Surya, who is today a sensation in the South Indian film industry.

Speaking on the occasion, Mr.Prasad Narasimhan, Vice President- Marketing, TVS Motor Company said, "we consider it our honors to have Surya as the brand ambassador for TVS StaR. Surya was our obvious choice for his youthfulness, style and anthleticism attributes that exemplify the brand attributes of TVS StaR, which is built around toughness and Style. The talented Sunray's popularity extends to the entire audience in South India.

TVS Star is a new generation entry level 100 cc 4- stroke motorcycle and TVS StaR Deluxe is the new style variant of TVS StaR, Targeted at the urban and semi urban customers looking for fuel economy, performance and ruggedness suited to all kinds of terrain. The TVS StaR deluxe engine has been built tough for excellent initial pick up and lugging ability. To overcome any obstacles the motorcycle comes in a reinforced frame, wider tyres, heavy-duty chain, powerful shock absorbers and all metal structure

The TVS StaR range along with this stylish deluxe has been a hit in several markets. The TVS StaR range is expected to bring in high volumes given that the economy segment witnessed a 30% growth last year, which it is expected to mirror this year. TVS StaR was earlier launched in North India and has been received with overwhelming response, having sold over 100,000 already.