In what could be
termed as the biggest roll out in Indian automotive history, TVS Motor
Company, India's third largest two-wheeler manufacturer, today rolled out as
many as seven products from its Hosur plant, in line with the company's
commitment for this fiscal.
The seven products include the much awaited 3-wheeler in 3 variants, an
Electric Scooter, an all new 110 cc StaR City, a completely new 125 cc
motorcycle called FLAME and a new Apache EFI. These simultaneous roll-outs
are a tribute to the engineering skill of the R&D department and the TVS
workforce making it the first time that any two-wheeler company has
attempted successful multiple rollouts on a single day.
Each new rollout signals avowed intent on the part of TVS to regain market
share and momentum within the industry. These products, backed by the
highest quality standards of the TVS group, have been launched with an eye
to deliver high value to discerning customers. The new offerings are
targeted at different segments of the two and three wheeler customers with
emphasis on superior technology, styling and engine capabilities. These
vehicles will provide further impetus to the growth of Motorcycle and
Scooter sales of TVS Motor Company in the coming months.
TVS today rolled out a complete range of 3 wheelers operating on eco
friendly fuels LPG & CNG (factory fitted) in the passenger segment with an
estimated industry size of 3.6 lacs / year (domestic & exports). Refined
quality and engineering skills of TVS are evident in all three models of the
3 wheelers that were rolled out. The company will manufacture these vehicles
in 2 stroke, Petrol, CNG and LPG versions at its green field modern facility
at Hosur which has a capacity of 100,000 units per year.