TVS MOTOR COMPANY'S NOVEMBER'04 MOTORCYCLE SALES ZOOM
Records 35 % growth in motorcycles, and clocks 1,07,830 total two
TVS Motor Company continued its impressive
performance by clocking 65,066 units of motorcycle sales in November 04
compared to 48,052 units in the same period last year, recording a 35%
Buoyed by good demand for motorcycles the total two wheeler sales
clocked 1,07,830 units recording a growth of 26%.
The robust growth in motorcycle sales was due to the good demand for
TVS Victor and TVS Centra. The launch of TVS Victor GX 110 CC has
received excellent response across the country and this trend will
continue in the coming months. Victor GLX 125 CC continued its steady
growth. The Victor brand, strengthened by the product variants, has
significantly increased its presence in the total motorcycle market in
India. TVS Centra continued to score significantly on the mileage front.
TVS Motor today has a sizeable share in the executive segment of the
motorcycle market. The company continues to steadily ramp up its
production to keep up with the market demand.
The launch of TVS Star has completed the product portfolio of TVS
Motor in the four-stroke motorcycles and TVS Star has begun to register
impressive numbers post its launch in select markets namely Madhya
Pradesh, Uttar Pradesh, Chattisgarh, Jharkand, Uttaranchal, Bihar and
Orrisa. This off take has begun to fill the gap created by rapid fall in
demand for 2-stroke motorcycles and enable significant growth in
motorcycle sales in the coming months.
TVS Scooty continued to dominate the scooterette segment (sub 100 cc
category) recording 20,646 units in November 2004 compared to 16,803
units in the same period last year, registering a growth of 23 %.
TVS Moped clocked 22,118 units in November 2004 compared to 20,601
units during the same period last year. The company continues to
maintain its market leadership in mopeds.
In the export front, TVS Motor Company continued its good
performance having exported 4,251 units in November 2004, recording a
growth of 68 % compared to the same period last year.