TVS Motor Company's two wheeler sales in August 07 at 102,734 units
TVS Motor Company
reported total two wheeler sales of 102,734 units in August 2007 compared to
135,533 units in August 2006.
The overall industry slowdown witnessed by the motorcycle segment continued
in August 2007 resulting in high levels of trade stock for most players.
During the month the company's motorcycle sales recorded 46,235 units
compared to 83,014 units recorded in August 2006. The company is consciously
reducing the stock of motorcycles in trade, even as it witnessed a 4%
increase in motorcycle sales over last month. TVS trade stocks will be lower
than most players in the industry.
The company has rolled out a new 110 cc StaR City, which will be available
for the forthcoming festival season. Among the other models that were
simultaneously rolled out, the new 125cc Flame and Apache EFI will hit the
market in the coming months and is expected to provide impetus to sales.
With the other products that were rolled out expected to hit the market in
the coming months, TVS would have significant presence in the economy,
executive and premium segments.
The company will also enter the three wheeler market, having already rolled
out three variants Petrol, LPG and CNG in the two stroke version. Four
stroke three wheelers are also expected to be launched in the coming months.
The company hopes to capitalize on growth of the three wheeler market, which
has witnessed a 21% compounded annual growth rate in the last five years.
TVS Scooty sales clocked 24,645 units in August 2007 compared to 23,118
units recorded during the same period last year. This segment witnessed a 7%
growth over the same period last year. The company will also foray into the
electric scooter market with the roll out of its Scooty Teenz Electric that
has been designed to address all the performance issues that plague the
current electric vehicles.
On the export front, TVS Motor Company exported 12,006 units of two wheelers
in August 2007 recording a growth of 9% over August 2006.