TVS Jupiter 110 Becomes India’s Most Awarded Scooter; Launches an All AI Campaign to Celebrate this Milestone
TVS Motor Company has unveiled its latest all AI campaign , “India’s most awarded scooter of 2025,” for its award-winning TVS Jupiter 110 scooter. Highlighting innovation, aspiration, and consumer trust, this innovative campaign marks the first-ever fully AI-generated television commercial for a scooter brand in India, making its debut on the grand stage of the Indian Premier League (IPL) 2025.
The campaign leverages the power of AI-generated content to create a futuristic and engaging narrative, reflecting the brand’s forward-thinking approach. At the heart of the AI-driven TV commercial lies the idea of breathing life into TVS Jupiter’s celebrated legacy. In an imaginative storyline, animated characters from the scooter's original newspaper advertisement spring to life, joyfully celebrating the scooter's unmatched achievements and strong consumer trust. The creative execution perfectly captures the campaign’s spirit, highlighting TVS Jupiter’s status as India’s most awarded scooter.
Commenting on the campaign, Mr. Aniruddha Haldar, Senior Vice President — Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor Company, said:
“By launching our first all AI TVS Jupiter commercial during the IPL 2025, we proudly highlight our forward-thinking approach, celebrating the milestones we have achieved with millions of customers across India. This marks a bold brand leap, a progressive move that reaffirms the legacy of TVS Jupiter in the Indian scooter segment. The TVS Jupiter 110 represents the spirit of a new India, driven by technology, innovation, and progress. Embracing AI-powered storytelling is a reflection of that evolution. We are truly humbled by the overwhelming love and response, and proud that the new TVS Jupiter has emerged as the most awarded scooter in this new India.”
Campaign Credits:
- Creative Agency: Dentsu Creative Webchutney
- Production House: Perfect Ten Films
- Director: Muni Agarwal
- Animation & AI Partner: Perfect Ten Films
Link to the film:
- YouTube: https://youtu.be/ht1z_q3xnqA
- Facebook: https://www.facebook.com/share/v/1E7ijwfaPd/
- Instagram: https://www.instagram.com/p/DKR4IY0vq8f/
About TVS Motor Company
TVS Motor Company (BSE:532343 and NSE: TVSMOTOR) is a reputed two and three-wheeler manufacturer globally, championing progress through sustainable mobility with four state-of-the-art manufacturing facilities located in India and Indonesia. Rooted in our 100-year legacy of trust, value, and passion for customers, it takes pride in making internationally accepted products of the highest quality through innovative and sustainable processes. TVS Motor is the only two-wheeler company to have won the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for four consecutive years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavors to deliver the most superior customer experience across 80 countries in which we operate. For more information, please visit www.tvsmotor.com.
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