TVS Motor Company today scripted a new page in its history with the formal launch of the TVS King, thus announcing its foray into the three-wheeler market in India. The company's latest offering was launched at a glittering function in Chennai by Thiru M. K. Stalin, Minister for Rural Development and Local Administration, Government of Tamilnadu and Thiru K N Nehru, Minister for Transport, Government of Tamilnadu in the presence of TVS Motor Company's Chairman Thiru Venu Srinivasan and other dignitaries.

Launched in LPG and Petrol Versions, the TVS King would be India's first 200 cc two stroke autorickshaw that will come with electric start and that is loaded with superior features. The TVS King promises good mileage and is fitted with a higher capacity engine with the peak torque at lower rpm to take care of gradability without frequent gearshifts. A modern low friction 7-port engine that is high in fuel efficiency drives the TVS King. The engine operates at lower revolutions for a given road speed thereby improving the reliability of the engine. Refined quality and engineering skills ensure that the TVS King will deliver high value to its customers both in terms of styling and efficiency. The vehicle comes with powerful twin 35 watt headlamps with bigger and brighter rear tail lamps and has a single larger area windshield with laminated glass. Attractive interiors that add to the styling of the vehicle include an attractive dashboard, dual tone high quality seats, and an integrated bumper. The TVS King's electric start option reduces driver's fatigue. The vehicle has better head & legroom in the passenger compartment while the suspension and the seat are positioned so as to optimize superior ride quality for longer duration.

Standard accessories include a water bottle holder and a magazine holder. Styled on the lines of a car, the TVS King redefines all performance characteristics like initial pickup and power, comfort, convenience, fuel efficiency, reliability and safety to give pride of ownership to the driver. Optional accessories include stylish wheel covers, FM radio, a digital clock, an idol stand, floor mats and an additional rear bumper.

On the occasion, going beyond the product, TVS Motor Company also announced several family welfare schemes for autodrivers and their families. The company will offer all TVS King owners a one year free accident and healthcare policy. TVS Motor Company has tied up with reputed insurance companies for the same. This policy will cover the owner and his family i.e. wife and children against medical care upto Rs. 30,000 per annum on a floater basis. The owner will additionally be covered by a personal accident policy for one lakh rupees. Given that auto drivers are cultural ambassadors, TVS Motor Company also announced a novel training program to enhance the image of these drivers and thereby create an atmosphere where these drivers enjoy their work as well. Through this program, TVS King drivers would be provided with training in courtesy and friendliness. They will also be given training in safety and preventive maintenance.

TVS Motor Company also announced another unique recognition scheme to promote education through which the company will recognize and reward children of TVS King Owner/ Owner Drivers who secure the three highest marks in Class X and Class XII examinations in each state in our country. TVS would be leveraging its existing extensive distribution & service network in India and 47 countries abroad to market and provide superior customer experience in sales and service.