TVS Motor Company, India’s leading two wheeler makers, today launched new colour variants for its two brands of motorcycles TVS StaR City+ and TVS Sport. The new colour variants – TVS StaR City+ (Spotlight White) & TVS Sport (Black Silver) have been launched to mark the approaching festive season.
With the launch of the new colour variant TVS StaR City+ will be now available in 11 different colour variants – Chocolate Gold, White Gold, Black Gold, Black Silver, Black Blue, Matte Grey, Titanium Grey, Oscar Black, Show-Stopper Blue, Celebrity Scarlett and Spotlight White colour now. TVS Sport will be available in 9 different colour variants – White Blue, White Red, White Green, Mercury Grey, Black Red, Black Green, Team Blue, Red and Black Silver.
“We’re happy to launch the new colour variants of TVS StaR City+ and TVS Sport in new attractive colours. These colours reflect the flavours of the festive season and enhance the look of these motorcycles. We believe the motorcycle is an extension of the rider’s personality and by adding more colour variants to the palate we will provide more options to the buyers to express and establish his personality. With the new colour variants, we intend to add more style to the overall experience of the rider in this festive season.” said Arun Siddharth, Vice President, Marketing (Motorcycles), TVS Motor Company.
Ever since launch in 2014, TVS StaR City+ continues to be a popular choice among two wheeler buyers. The Spotlight White colour variant of TVS StaR City+ will come with the same tried and tested 109.7cc power mill which is an ideal combination of smooth performance, power and fuel economy. Other features of the Motorcycle include tubeless tyres and digital fuel gauge. The new Spotlight White TVS StaR City+ is priced at Rs. 44,300 (Ex-Showroom Delhi) for Kick Start, Alloy variant and is currently available at all TVS Showrooms across the country.
The new Black Silver colour variant of TVS Sport comes with 99.7cc power mill and provides an impressive mileage of mileage of 95km/l under standard test conditions. Some of the other features of the product are all gear electric start, aluminium grab rail, chrome muffler guard and a sporty instrument cluster. The new Black Silver TVS Sport is priced at Rs. 36,880 (Ex-Showroom Delhi) for Kick Start, Spoke variant and is currently available at all TVS Showrooms across the country.
About TVS Motor Company
TVS Motor Company is a leading two and three wheeler manufacturer, and is the flagship company of the USD 7 billion TVS Group. We believe in Championing Progress through Mobility. Rooted in our 100 year legacy of Trust, Value, Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We endeavour to deliver the most superior customer experience at all our touch points across 60 countries. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the JD Power IQS and APEAL surveys for the past two years. We have recently been ranked No. 1 Company in the JD Power Customer Service Satisfaction Survey. For more information, please visit www.tvsmotor.com.
For further information, please contact
PS Balakrishnan
Balakrishnan.ps@tvsmotor.com
Nilanjana Deb
nilanjana.nangia@tvsmotor.com