company's international business saw a significant increase with sales
growing by 36%. During the year, the company's two wheelers entered two
more countries Mexico & Brazil. In Brazil, the distributor set up a
motorcycle assembly plant that will significantly add to the sales. The
company's 3 wheeler entered Egypt during the year. The company exported
2.39 lakh units in 2010 - 2011 compared to 1.65 lakh units in 2009-10, a
growth of 45% over the previous year.
NEW PRODUCTS LAUNCHED DURING 2010-11:
New product launches during the year were mainly in the motorcycle
segment with the introduction of TVS Max4R, TVS Apache RTR 180 ABS and
TVS Sport with electric start.
During the year, the company set a precedent, by introducing ABS
(Anti-lock Braking System) on a motorcycle for the first time in the
history of the Indian two wheeler industry. The company introduced ABS
in its premium segment motorcycle TVS Apache RTR 180, giving the bike
formidable stopping power and superior braking control that compliments
its high performance capability.
TVS Max4R is a sturdy, durable motorcycle designed with two pairs of
rearshock-absorbers. The bike has bigger brakes, a long wheelbase, wider
tyres and specially reinforced spokes that are designed so that it does
not break under heavy loads.
Another notable development during the year was the signing up of one of
India's brightest and promising cricketing talents, Virat Kohli as the
brand ambassador for the new TVS Sport motorcycle. The bike is a
powerful blend of a solid four-stroke performance, effortless
maneuverability, high fuel efficiency, reliability and suave looks;
making it an competent product.
During the year under review, the company launched a unique 'Anywhere,
Anytime Service', for the first time in the three wheeler industry in
India, for its three wheeler TVS King. The service has been launched in
Chennai and Bangalore and is expected to be rolled out to other major
cities during the year ending March 2012. Fully equipped service auto
rickshaws with tools, spare parts and trained technicians are positioned
at strategic locations to offer "service on call". In the event of any
emergency, all that a customer needs to do is to call a specific number
and one of these mobile service auto rickshaws will attend to his
problem in a matter of minutes.
PT TVS MOTOR COMPANY
PT TVS Motor Company Indonesia has so far sold over 50000 two wheelers.
During 2010-11, PT TVS sold around 20,000 units compared to around
15,000 sold in the previous year. The company has three different
products in its portfolio and will continue to add more in the future
offering a complete product range for Indonesian customers. A super
bebek with high tech engine and exciting features is in the pipeline and
will be launched during 2011-12. The company is targeting markets
outside Indonesia and will also increase its presence in more provinces,
thereby increasing its network to 240 outlets by March 2012. This will
lead to improved performance in 2011-12.
During the year, the company won the following major awards:
OUTLOOK - COMPANY PLANS AND NEW PRODUCTS
TVS Motor Company will further consolidate its position during 2011-12.
While upgrades of existing models will be introduced across segments,
two new two wheelers are expected to be launched during 2011-12. These
products will help to significantly increase the market share of the
While exports will continue to be the focus area of growth, the three
wheeler business of the company is also expected to gain further
momentum with products now being made available across the country.